My entire life in 145 words.
Originally from Houston, I started my creative journey as a classical musician. I graduated from the University of Texas at Austin in 2008—two months into a global financial meltdown—and became an Ophthalmic Technician, making powerful connections with homebound patients. During this time, I also made films, toured in a band, and produced music before starting my career in advertising. For two years I created and managed e-commerce digital programs (Amazon, HerRoom, Oriental Trading Company, pets.com), before moving into writing, first for magazines, then advertising copywriting for consumer products (Mercedes-Benz, Audi, LG, Yamaha). In 2017, I began transitioning to health & wellness (Pfizer, Lilly, J&J, Edwards LifeSciences, Nestle Health Science), and since then, I've balanced consumer work (Mercedes-Benz, Audi) with creative that empowers patients and their HCPs, using what I learned many years ago, when I worked with a doctor taking care of patients in their homes.